I'm an ISA Certified Arborist, accountant, eight-time author, and national educator helping people make better decisions about trees while experiencing wellness.
From guiding property owners through important tree care investments to developing leadership and workforce education programs, my approach combines practical knowledge, environmental stewardship, and financial clarity.
Training in arboriculture, professionalism, and communication for tree care companies, associations, and workforce organizations.
Interactive education in emotional regulation, communication, and leadership for schools, universities, and professional organizations.
Engaging experiences connecting trees, mental wellness, and environmental stewardship for municipalities, and communities.
After a startup unleashes innovative technology designed to preserve the “City in a Forest,” an entire tree care market spirals into unfamiliar territory as tree care professionals, industrial athletes, and green industry stakeholders struggle to maintain their edge in a new competitive landscape.
Edward Morrow combines expertise in arboriculture, business, and education to help individuals and organizations make informed decisions and achieve meaningful results.
His educational engagements include UC Berkeley, UMass Amherst, Mercer University's School of Medicine, the University of Georgia, Duke University, Wesleyan College, Georgia State University, and Georgia Southern University.
He has presented for the Tree Care Industry Association, International Society of Arboriculture chapters, Missouri Community Forestry Council, and Keep Georgia Beautiful organizations.
He has contributed his knowledge to the Serenbe neighborhood in Chattahoochee Hills, Georgia and inspires all ages at Arbor Days, career exploration events, and industry tree symposiums.
As founder of TREE S.T.A.R.S., Edward develops leadership, workforce, and environmental education programs while helping property owners navigate important tree care decisions.